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How to Organize a Successful International Trade Fair

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Hosting an international trade fair can be an effective channel for accessing foreign markets. Trade fairs are organized so that companies in a specific industry can showcase their latest products, meet with industry partners and customers, study the activities of rivals, and examine recent market trends and opportunities. Therefore, it is profitable for not only state structures to host trade fairs but also for private companies.

Today, digital marketing tools are becoming more and more popular. However, still, thousands of people visit trade fairs every year. Marketing research shows that trade fairs are great for promotion and sales increase.


The driving motivations for participation in a trade fair for an exhibitor is the opportunity to:

  • Raise brand awareness, explore the market, and observe the trends

  • Meet potential partners that can lead to business alliances, potential business acquisition

  • Identify new potential customers or strengthen relations with the existing ones

  • Higher conversion rate compared to ATL advertisements

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Best Places For Your Trade Show
Europe, the United States, South America, China, Africa, Middle Eastern
The most popular place to demonstrate products and services is in Europe. Almost half (46%) of the world’s trade shows are held there. However, the United States, South America, China, Africa, and Middle Eastern countries are also organizing more and more trade fairs each year. For example, about ten million people annually visit trade exhibitions in Germany.
United Arab
In addition, the United Arab Emirates is an eastern country popular for beautiful settings to hold such events.