Hosting an international trade fair can be an effective channel for accessing foreign markets. Trade fairs are organized so that companies in a specific industry can showcase their latest products, meet with industry partners and customers, study the activities of rivals, and examine recent market trends and opportunities. Therefore, it is profitable for not only state structures to host trade fairs but also for private companies.
Today, digital marketing tools are becoming more and more popular. However, still, thousands of people visit trade fairs every year. Marketing research shows that trade fairs are great for promotion and sales increase.